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How we do things

The world’s most pressing challenge is that of sustainability. It should be at the heart of every creative and commercial initiative.

We begin each project with the aim of producing a sustainable solution. This provides our ‘North Star’ and is usually inspired by the UN Sustainable Development Goals.

With the right tools and resources, we can help to fulfill your vision. Or if you need a vision, we can work together to produce one.

What we can do

Our directors Babar Javed and Iram Quraishi have held senior roles in many organizations. They have diverse experiences and deep insights to draw upon.

Babar has expertise in sustainability, innovation and marketing. He has worked for Unilever, Guardian Media Group, William Grant & Sons and Fearlessly Frank.

Iram’s expertise lies in arts and culture, food and environmental education. She has worked for the ICA, Warp Films, Slow Food, Information Is Beautiful and London Design Festival.

They have both developed, directed and executed projects with UK clients and across the world.

Our clients

We have worked on projects with local and global clients, either directly or in long-term contract roles. We can work from offices or remotely.