Category Archives: sustainability

Ex-pectations


We will do more with less, and also less with less They say that having high expectations is a recipe for disaster. The reality of a situation is unlikely to live up to your dreams. But you have to start somewhere. You must have a goal or vision, even if it seems out of reachContinue reading “Ex-pectations”

Our Intersections


Is it less about things and more about their relationships? Over the years I’ve worked across diverse industries in roles involving marketing, innovation and sustainability. And I’ve slowly come to realise that these three things are interlinked. Indeed, New Age texts, and modern marketing books, say that everything is about relationships. It’s the connections betweenContinue reading “Our Intersections”

Macro & Micro


Consumer Social Responsibility is what really matters I wasn’t a very good university student. For somebody studying Economics, I had remarkably little interest in, er… Economics. It seemed a dull and theoretical discipline with little fun to be had. It’s known as ‘the dismal science’ for a reason. But it turns out that economics isContinue reading “Macro & Micro”

Relatively Speaking


In Quantum Sustainability, our new equation is E2=MC I understand Quantum Physics as well as the next person. Meaning, that if something happens over here, it also happens over there, and these two things may be connected across space and time. I think that’s the sum total of my dissertation. The IFTTT (IF This ThenContinue reading “Relatively Speaking”