SUSTAINABLE ideas
There’s a lot of jargon and confusion out there. Most folks – including me – usually don’t know if their carbon is coming or going.
Come and share my journey of demystification. A series of 3 minute reads exploring some thoughts together.
I am happy to take requests, so please let me know what interests you most. But nothing requiring a PhD please.
Turned Inside-Out
Are we living outside-in or inside-out? Circles are miraculous creations. One unbroken arc produces a symbolic, holistic view, but it also divides the world into two areas: the inside and outside, never to be joined. Such division is said to be the root cause of many of our world’s ills: causing separation of the included…
Electricity Forever
Can the earth pay the price for our foolish actions forever? Communications used to be deliberate one-off acts of individual self-expression. Now they are continuous, often anonymous, interactions which are potentially eternal. In our age of ‘Surveillance Capitalism’ data runs continuously in the background of all digital activity. And as we know, this is now…
Ex-pectations
We will do more with less, and also less with less They say that having high expectations is a recipe for disaster. The reality of a situation is unlikely to live up to your dreams. But you have to start somewhere. You must have a goal or vision, even if it seems out of reach…
Value Action Gap
When actions don’t speak louder than words Do you always do what you say? Of course you do. We all do. We are people of our word. Okay, maybe that’s not entirely true. We intend to do what we say. We try to. We want to. But it’s not always possible to do so, or…
Our Intersections
Is it less about things and more about their relationships? Over the years I’ve worked across diverse industries in roles involving marketing, innovation and sustainability. And I’ve slowly come to realise that these three things are interlinked. Indeed, New Age texts, and modern marketing books, say that everything is about relationships. It’s the connections between…
Holes In and Holes Out
It’s time to climb out and see the light We’re all familiar with the Yin-Yang symbol. There’s two swirling teardrops, each with a hole in the middle; the hole being a small piece of its equal and opposite part. Thus, there is black in white, and white in black. Even these polar opposites remain connected…
Macro & Micro
Consumer Social Responsibility is what really matters I wasn’t a very good university student. For somebody studying Economics, I had remarkably little interest in, er… Economics. It seemed a dull and theoretical discipline with little fun to be had. It’s known as ‘the dismal science’ for a reason. But it turns out that economics is…
Relatively Speaking
In Quantum Sustainability, our new equation is E2=MC I understand Quantum Physics as well as the next person. Meaning, that if something happens over here, it also happens over there, and these two things may be connected across space and time. I think that’s the sum total of my dissertation. The IFTTT (IF This Then…
Welcome
Powerful words are coming soon! But for now, less is more – which is a good approach to sustainability in general.
Value Action Gap
Babar Javed
I feel that sustainability is the most useful lens with which to view our world these days. So I’m exploring this area via frameworks such as the UN Sustainable Development Goals and practical experience including diversity and behaviour change projects in London. Where possible I am integrating my other fields of expertise. I believe that something powerful exists at the vortex of sustainability, innovation and marketing. Let’s see.
FUNKAR.CO 